Le Cafe Bloom is a charming organic cafe and restaurant that opened in 2013 in the Pointe St Charles district of Montreal. I was commissioned to create its visual identity. Here you can view my design process leading up to the final logo. After much experimenting with typefaces and colours, I decided to hand render the letters and then vectorize them using Illustrator. For the business cards and stickers, I recreated the pattern of the café's tiles, which has now become an integrated part of the Bloom signature.